About - Our Story

A note from our founder

Sown was born out of my desire to be better. To do better.  I believe we’re called to be different in this world; to love and to care for people and our earth. Part of this means being a conscious consumer. To be consciously aware of our decisions in what we invest our money in, in what we wear, and in what we let into our bodies. This can be quite overwhelming. So, I set out to create a collaborative space to bring together a collection of brands and labels that are consciously minded - ethical, sustainable, organic and/or making a social impact. To make living consciously simple for others. 

I'm so honoured that you are here.

What we’re about 

Sown brings together a collection of consciously minded brands that are ethical, sustainable, organic and/or making social change. These are brands that are sowing a different path in life that will make a good harvest - one that can and will change the world. We choose specific clothing, lifestyle, wellbeing and beauty brands. 

Our Why

Vision

To be the leading collective platform of consciously minded brands.

Purpose

Consciousness consumerism: we’ve set out to redefine the way society engages with (purchase, consume, discard) products towards a more consciousness effort.

Mission

To make living consciously simple.

Three Key Pillars

To succeed in being a leader in consciousness consumerism, we stand by three core values:

  • Stewardship: We are responsible – socially, environmentally, economically. To all people. To our earth. To ourselves.
  • Integrity: We are ethical. We stay true to our word. We are consistent.
  • Curiosity: We ask questions. We learn. We challenge assumptions. We seek.